Our story is simple. We are two sisters, Hillary and Jessica Gronvold, who have always shared a passion for fashion, art, music, food, and coffee (so much coffee).
Addressing the modern burden to be healthy, aware, and generous daily, we desired an authentic ritual for rest and a lifestyle brand that embodies this. For these important moments of sleeping, relaxing, and lounging – we believe you shouldn’t have to choose between style and comfort. After speaking with many women across all ages, careers, and interests who felt the same way, it was clear there was a need to provide a consistent, non-seasonal lifestyle brand that is made in the USA. Jalune brings modern silhouettes, comfortable fabrics and versatile pieces to every woman for outfitting her rituals of rest.
So as we kick our shoes off, pour another cup of coffee, and daydream about people of all ages in their Jalune pieces treating themselves with a moment of retreat - we hope you will join us in our movement to honor the value of a beautiful rest.